I like things that are real. When I grocery shop, I look at labels and avoid processed foods as much as possible. I’ve never really gotten the whole “reality TV” thing because I can tell there’s a script, so why not just admit to it? Most of all, I want to surround myself (as much as I can) with people who are real.
If this sounds anything like you, then you likely enjoy shopping small. There’s something great about knowing that the person with whom you make your purchase is the same person who made those lovely earrings or took that incredible photograph or baked that bread.
Because shopping small is shopping real. And we think that’s pretty important.